Ramyani Roy
Product Design
Full stack designer, with a background in engineering, solving complex problems at startups and in big tech. Currently at Constant Contact.
/AI
/FinTech
/Saas
/Currently
based in
San Francisco
Ramyani Roy
Product Design
Full stack designer, with a background in engineering, solving complex problems at startups and in big tech. Currently at Constant Contact.
/AI
/FinTech
/Saas
/Currently
based in
San Francisco
Creation experience redesign
A one-of-a-kind flow that seamlessly integrates the creation of single- and multi-channel campaigns, while leveraging AI to automatically adapt content across channels, encouraging marketers to explore new opportunities and maximize engagement.
/ Role: Design lead (Scheduling)
/Duration: 4 months
+31% - Estimated increase in the organic discovery and use of new marketing channels by within the first seven days.
+27% - Estimated increase in campaigns successfully published per month due integrating creation, editing & scheduling tools.
Campaign Builder
An end-to-end multi-channel campaign creation tool, with improved plan visualization and contextual inputs to boost (input and hnce) created campaigns’ quality, flow adoption & completion rates & a better comprehension of the tool's value
/Duration: 3 months
/ Role: Design lead
AI Content Assistant
Seamlessly integrated across the platform, Content Assistant empowers small business owners to collaborate with AI to create engaging content, emails, and posts with effortlessly inspiring creativity and streamlining their marketing efforts.
/Duration: 1 month
/Role: Lead designer
84% - Users surveyed preferred the improved experience, remarking on information architecture and streamlined navigation
Library re-design
Re-designed Media Library addressing unique challenges specific to our platform and with improved usability, simplified organization, search functionality, and an intuitive file management system.
+17% - Increase in the number of uploads within first 24 hours. +12% uploads from third party plug-ins (Canva, Unsplash etc.)
Simplified editor
A more accessible version of the full editor, curated with key featured and a streamlined interface to help newer users quickly build confidence in their ability to create effective posts.
+51% - Increase in the number of NTTF (New to the Franchise) users sending an email within the first 3 days of signup, marking a 17% year-over-year increase in engagement.
/Team: 2 designers
/Duration: 1 month
/Duration: 3 month
Constant Contact
01
+17% - Increase in flow completion rate & 64% decrease in drop-off rate at the 1st step, within the first 2 weeks of release.
+24% - Increase in monthly users creating multi-channel campaigns, compared to prior engagement.
Constant Contact
02
Constant Contact
03
41k - Posts (captions, emails and social post templates) created and published within 15 days of release.
210k - Unique users within 30 days from release, demonstrating adoption rates 16% higher than estimated.
Constant Contact
04
/Duration: 1 month
/Team: Lead designer
/Role: Design Lead
Constant Contact
05
72% - Percentage of NTTF users engaged with editing tool, 22% more than the initial estimate.
ComplYant
06
Tax Budget
A tool designed to help small business owners efficiently estimate their owed taxes with a financial expense monitoring and tax estimation tool to help prevent late fees on their businesses.
+31% - Increase in premium subscriptions from engagement with the Tax Budget feature following its product release.
18k - Business accounts were registered for the Tax Budget feature within 30 days of the product launch.
AI TaxBot
An AI-powered helper designed to help small business owners navigate complex tax concerns by providing instant, location-based answers to one’s most pressing tax-related questions & offering personalized guidance for both new and existing ventures
14k - Unique users within 7 days from release, demonstrating adoption rates 16% higher than estimated.
+7%- Increase in premium subscriptions from engagement with the TaxBot redirecting to other platform tools.
/Duration: 2 weeks
/Team: Design Lead
ComplYant
07
Recommendations
Creation experience redesign
Leveraging AI to automatically adapt content across platforms while creating multichannel campaigns.
/ Role: Design lead (Scheduling)
/Duration: 4 months
+31% - Estimated increase in the organic discovery and use of new marketing channels by within the first 7 days.
+27% - Estimated increase in campaigns publisheddue integrating creation, editing & scheduling tools.
Campaign Builder
A multi-channel campaign creation tool, with improved plan visualization and contextual inputs to boost (inputs and hence output of) created campaigns’ quality, flow adoption & completion rates & a better comprehension of the tool's value
/ Role: Design lead
/Duration: 3 months
+17% - Increase in flow completion rate & 64% decrease in drop-off rate at the 1st step, within first 2 weeks.
+24% - Increase in monthly users creating multi-channel campaigns, compared to prior engagement.
AI Content Assistant
Content Assistant empowers small business owners to collaborate with AI to create engaging content, emails, and posts with effortlessly, streamlining their marketing efforts.
/Role: Lead designer
41k - Posts (captions, emails and social post templates) created and published within 15 days of release.
210k - Within 30 days from release, adoption rates were 16% higher than estimated.
Library re-design
Re-designed Media Library addressing unique challenges specific to our platform, improved usability, simplified organization and created an intuitive file management system.
/Duration: 1 month
/Duration: 1 month
/Team: Lead designer
84% - Users surveyed preferred the improved experience, remarking on information architecture and streamlined navigation
+17% - Increase in the number of uploads within first 24 hours. +12% uploads from third party plug-ins (Canva, Unsplash etc.)