A note to the reader
Thank you for your interest! You’re viewing Part 2 of a two-part case study. While each part stands alone, I recommend checking out Part 1: Universal Editor for the full picture. Together they highlight our platform overhaul to promote "multi-channel campaign" creation i.e encouraging users to expand beyond one channel (e.g., SMS) to include others, like email and social media. Part 1 covers asset & campaign creation, while Part 2 here focuses on scheduling posts/assets as part of a campaign.
A note to the reader
Thank you for your interest! You’re viewing Part 2 of a two-part case study. While each part stands alone, I recommend checking out Part 1: Universal Editor for the full picture. Together they highlight our platform overhaul to promote "multi-channel campaign" creation i.e encouraging users to expand beyond one channel (e.g., SMS) to include others, like email and social media. Part 1 covers asset & campaign creation, while Part 2 here focuses on scheduling posts/assets as part of a campaign.
A note to the reader
Thank you for your interest! You’re viewing Part 2 of a two-part case study. While each part stands alone, I recommend checking out Part 1: Universal Editor for the full picture. Together they highlight our platform overhaul to promote "multi-channel campaign" creation i.e encouraging users to expand beyond one channel (e.g., SMS) to include others, like email and social media. Part 1 covers asset & campaign creation, while Part 2 here focuses on scheduling posts/assets as part of a campaign.
About
Constant Contact
20
Constant Contact helps businesses & creators generate, manage, & schedule all their marketing assets, such as social posts, landing pages, & more
About
Constant Contact
Constant Contact helps businesses & creators generate, manage, & schedule all their marketing assets, such as social posts, landing pages, & more
About
Constant Contact
20
Constant Contact helps businesses & creators generate, manage, & schedule all their marketing assets, such as social posts, landing pages, & more
Terms used frequently
To help this audience become familiar with the terminology used here
These terms may be unfamiliar to some audiences, so this legend is provided to help them familiarize themselves with the lingo
Asset
Marketing material created for a specific channel, such as a welcome email
Channel
Different marketing mediums, such as email, social posts, and SMS, are referred to as channels
Campaign
A marketing campaign consists of multiple assets with related messaging delivered to an audience over time. It can include assets from one or more channels. Example: 2 emails and 1 social post form a campaign
Terms used frequently
To help this audience become familiar with the terminology used here
These terms may be unfamiliar to some audiences, so this legend is provided to help them familiarize themselves with the lingo
Asset
Marketing material created for a specific channel, such as a welcome email
Channel
Different marketing mediums, such as email, social posts, and SMS, are referred to as channels
Campaign
A marketing campaign consists of multiple assets with related messaging delivered to an audience over time. It can include assets from one or more channels. Example: 2 emails and 1 social post form a campaign
Terms used frequently
To help this audience become familiar with the terminology used here
These terms may be unfamiliar to some audiences, so this legend is provided to help them familiarize themselves with the lingo
Asset
Marketing material created for a specific channel, such as a welcome email
Channel
Different marketing mediums, such as email, social posts, and SMS, are referred to as channels
Campaign
A marketing campaign consists of multiple assets with related messaging delivered to an audience over time. It can include assets from one or more channels. Example: 2 emails and 1 social post form a campaign
The problem
Variable & disconnected scheduling across channels
02
Challenges in strategizing marketing campaigns
Users also struggled to plan and strategize marketing campaigns (that often span weeks) on the platform for the same reason (above)
01
Scheduling new assets was challenging
The siloed scheduling and editing experiences limited users' visibility of existing sent or scheduled assets when posting or scheduling new content
The problem
Variable & disconnected scheduling across channels
02
Challenges in strategizing campaigns
Users also struggled to plan and strategize marketing campaigns (that often span weeks) on the platform for the same reason (above)
01
Scheduling new assets was challenging
The siloed scheduling and editing experiences limited users' visibility of existing sent or scheduled assets when posting or scheduling new content
The problem
Variable & disconnected scheduling across channels
02
Challenges in strategizing marketing campaigns
Users also struggled to plan and strategize marketing campaigns (that often span weeks) on the platform for the same reason (above)
01
Scheduling new assets was challenging
The siloed scheduling and editing experiences limited users' visibility of existing sent or scheduled assets when posting or scheduling new content
The solution
A robust Scheduling experience for all supported channels
20
A calendar-based scheduling tool with AI recommendations and auto-scheduling, making it easy to schedule multiple assets simultaneously. It provides a centralized view of all scheduled and sent posts, both within and outside the current marketing campaign
The solution
A robust Scheduling experience for all supported channels
A calendar-based scheduling tool with AI recommendations and auto-scheduling, making it easy to schedule multiple assets simultaneously. It provides a centralized view of all scheduled and sent posts, both within and outside the current marketing campaign
The solution
A robust Scheduling experience for all supported channels
20
A calendar-based scheduling tool with AI recommendations and auto-scheduling, making it easy to schedule multiple assets simultaneously. It provides a centralized view of all scheduled and sent posts, both within and outside the current marketing campaign
