About
Constant Contact
20
Constant Contact helps businesses & creators generate, manage, & schedule all their marketing assets, such as social posts, landing pages, & more
About
Constant Contact
Constant Contact helps businesses & creators generate, manage, & schedule all their marketing assets, such as social posts, landing pages, & more
About
Constant Contact
20
Constant Contact helps businesses & creators generate, manage, & schedule all their marketing assets, such as social posts, landing pages, & more
Key terms
To help this audience become familiar with the terminology used here
Asset
Marketing material created for a specific channel, such as a welcome email
Channel
Different marketing mediums, such as email, social posts, and SMS, are referred to as channels
Campaign
A marketing campaign consists of multiple assets with related messaging delivered to an audience over time. It can include assets from one or more channels. Example: 2 emails and 1 social post form a campaign
Key terms
To help this audience become familiar with the terminology used here
Asset
Marketing material created for a specific channel, such as a welcome email
Channel
Different marketing mediums, such as email, social posts, and SMS, are referred to as channels
Campaign
A marketing campaign consists of multiple assets with related messaging delivered to an audience over time. It can include assets from one or more channels. Example: 2 emails and 1 social post form a campaign
Key terms
To help this audience become familiar with the terminology used here
Asset
Marketing material created for a specific channel, such as a welcome email
Channel
Different marketing mediums, such as email, social posts, and SMS, are referred to as channels
Campaign
A marketing campaign consists of multiple assets with related messaging delivered to an audience over time. It can include assets from one or more channels. Example: 2 emails and 1 social post form a campaign
The problem
Dissimilar editors & limited transferability of material over platforms
02
Posts couldn’t be repurposed across channels
Due to the differences in creation flows for each channel, marketing materials, such as emails, couldn't be easily repurposed for other channels like SMS or social posts
01
Dissimilar editors & a steep learning curve
Small business owners experienced significant friction when expanding their marketing efforts from one channel (e.g., email) to others (such as SMS, social posts, and events) due to the steep learning curve associated with different editors
The problem
Dissimilar editors & limited transferability of material over platforms
02
Posts couldn’t be repurposed across channels
Due to the differences in creation flows for each channel, marketing materials, such as emails, couldn't be easily repurposed for other channels like SMS or social posts
01
Dissimilar editors & a steep learning curve
Small business owners experienced significant friction when expanding their marketing efforts from one channel (e.g., email) to others (such as SMS, social posts, and events) due to the steep learning curve associated with different editors
The problem
Dissimilar editors & limited transferability of material over platforms
02
Posts couldn’t be repurposed across channels
Due to the differences in creation flows for each channel, marketing materials, such as emails, couldn't be easily repurposed for other channels like SMS or social posts
01
Dissimilar editors & a steep learning curve
Small business owners experienced significant friction when expanding their marketing efforts from one channel (e.g., email) to others (such as SMS, social posts, and events) due to the steep learning curve associated with different editors
Revenue impact
Improvements proposed would also address these business goals
Reduce maintaince cost of dissimilar editors
Standardizing the editing and scheduling experiences would also reduce the effort required on our end to maintain these disparate processes
Potential boost to retention rates by 18%
Based on existing data, users who were successfully posting across multiple channels were 18 times more likely to continue using the product. The easier we made it, the more users were likely to return and stay on.
Revenue impact
Improvements proposed would also address these business goals
Reduce maintaince cost of dissimilar editors
Standardizing the editing and scheduling experiences would also reduce the effort required on our end to maintain these disparate processes
Potential boost to retention rates by 18%
Based on existing data, users who were successfully posting across multiple channels were 18 times more likely to continue using the product. The easier we made it, the more users were likely to return and stay on.
Revenue impact
Improvements proposed would also address these business goals
Reduce maintaince cost of dissimilar editors
Standardizing the editing and scheduling experiences would also reduce the effort required on our end to maintain these disparate processes
Potential boost to retention rates by 18%
Based on existing data, users who were successfully posting across multiple channels were 18 times more likely to continue using the product. The easier we made it, the more users were likely to return and stay on.
